sid.
sid. is a portfolio rebrand for SNCD founding director & visual artist Sid Naidu. The portfolio rebrand provided him with a new logo concept to celebrate his works as a creator that spans over a decade. The rebrand included the development of a web-based, mobile-friendly portfolio and blog that could be used as a portal for sharing his documentary storytelling, photography and public artworks.
Creating an new brand concept.
It started with an idea to help highlight the multifaceted works of artist Sid Naidu. Sid’s career spans over a decade as a documentary photographer capturing people, culture and global issues across Asia, Australia & the Americas. His purpose as a social impact-driven artist required simplifying the complexity of the works he explores as a creator. To accomplish this, a minimalistic font logo was developed to provide an evolving marketing tool that helps give a glimpse behind the lens of sid.
A snapshot of multifaceted works
Sid's artistic works span over a decade and cover documentary storytelling, arts education in underserved neighbourhoods, and the creation of public art that engages communities. The key focus of the rebrand was to help showcase the evolving body of creative works that have been developed by sid. To accomplish this, snapshots of his work are highlighted on the main page with interactive links that allow his audience to take a deeper dive into specific chapters of his work
Adding written narratives.
To help incorporate Sid’s written narrative that gives depth to the photography, a blog was added to allow the artist to provide more insights into specific bodies of work. This blog also acts as an arts education and resource-sharing platform to help further engage the audience from his community.